According to new research from Sysomos, 92.4% of all retweets happen within the first hour. If you’re looking to be retweeted and nobody picks you up in the first hour, chances are slim to none that it will happen.
- Find your influencers – These are the ones we want help with spreading your message.
- Repeat your tweets – If 94% of all retweets happen within the first hour, then it stands to reason the more times your message is out there, the better the chances of it getting picked up.
- Test your times – Depending on your audience, you may want to think about when you send them out. For example, contractors are early birds and if you want to get them, the best time is either between 6-7 in the morning or between 4-5 in the afternoon. You also need to take into condsideration time zones if you have customers across the country.
- Pay attention to structure and language – Are shorter ones better than longer ones? Is it better to put the link at the front or at the end?
- Manage expectations – Reality is 6% of all tweets are retweeted so be realistic.
Twitter is a great tool, but you need to do some homework to insure you’re getting the most out of it.