Email Marketing: How Are You Using it to Reach the Professional Tradesman?
Email marketing should be a major part of your traditional marketing communications plan. But do you have a plan on how you want to use it for maximum ROI? In the B-to-B world, even opt-in lists are only being opened on an average of 25%.
Today we’re all bombarded with emails and it’s estimated that the sheer volume will increase by up to 80% by 2013. So the challenge is how to stand out in this sea of emails and if you do get them to open it what’s next? Here are a few helpful suggestions you may want to consider:
- Keep your mesage simple – and to the point of (what’s in it for me). Folks aren’t going to read long emails.
- Give them a call to action – Use emails to “nudge” folks along. Link them to a website, video or coupon offer.
- How do your prospects like to be contacted – Is it traditional email or mobile marketing? Most contractors are on the jobsite most of the day and rely on their smart phones to stay in touch.
- Temper frequency of contacts – Yes they may love you, but they might not want to hear from you on a daily basis. Contact them when there’s something of value to share.
Those are a few hints that we use. Hope about you? What things do you do to make your email programs zing?
it’s very useful post thanks for sharing this information to use email-marketing to grow our business