Blogs are still a very effective way of reaching an audience, especially if you're in a niche market. While it may be true that social networks and microblogs have outpaced the traditional blog, the opportunity for you to build thought leadership and branding is better served by blogs. More than 50% of web users will read blogs this year. According to eMarketer by 2014 150 million American ,or 60% of the population of the US will be reading blogs.Blogging has become an accepted part of the online media landscape and blogging is easy to do.