Blogs are a great way to build thought leadership within specific categories. While personal blogs have stalled in recent years as consumers move towards social networking and microblogging, company blogs are on the rise. Maybe you’re missing an opportunity.
According to Paul Verna from eMarketing.com, over a third of companies have a public blog used for marketing and it’s anticipated to rise to 43% by 2012.
“Studies had shown that marketers perceive blogs to have the highest value of any social media in driving site traffic, brand awareness, lead generation and sales – as well as improving customer service,” said Verna. He also said that smaller companies are embracing blogging at greater rates than larger firms due in part to more constraints whether it be legal, regulatory or other reasons.
So what does this mean for manufacturers? Those who get on board now will have the advantage long term since they will be developing relationships through thought leadership and will become a “go to” resource for customers and potentials.
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