Twitter is one of the most useful social media tools we use to drive traffic. For it to be effective, you first need to determine key words and phrases that fit into your space.
Twitter has tools as well as third parties that can help. I recently read an article by Adam Holden-Bache in Social Media B2B where he outlines some tips on fine-tuning your audience searches. Here are some highlights:
- Determine key words and phrases – Go to Google AdWords Keyword Tool and enter some key words. For example, air conditioning heating gets an average 550,000 monthly hits and 450,000 are local searches
- Search Twitter by key words – Twitter Advance Search, take what you find on Google and plug into Twitter
- Optimize tweets for inbound opportunities – Use Google Reader and select Twitter Search Feed. When you click on “show details,” it tells you when most activities are taking place so you know when to Tweet
- Use Buzzom.com to search Twitter Bios – Search key words that would describe the people that buy your products, such as remodeling contractors
- Use Twellow.com to search business categories – This is a directory of Twitter accounts and you can search broad categories to identify people who are in the energy market, aerospace or green
These are some great tips. Do you have any to share?
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