E-mails are still a good “go to” strategy whether you’re a B-to-B or B-to-C marketer. When going after the professional tradesmen or contractor, we have found that timing is probably one of the most critical components to a successful campaign.
We have found that the time of day is usually a key factor in the open rate. We usually either have them sent at 6-7 in the morning or after 5 as these are the times contractors usually have time to spend on their e-mails.
Silverpop‘s recent poll ranked tactics that both groups thought to be important.
B-to-B marketers were highly focused on moving prospects through the sales pipeline, while B-to-C respondents were looking to increase customer loyalty.
What are some of the tactics that you find get better results?
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