B-to-B Marketers: Social Media Numbers Increase Significantly
According to an article on www.mashable.com by Adam Ostrow, a new report from Forrester Research shows the number of social networking users have doubled since 2007. There are 55.6 million adults (about 1/3rd of the U.S. population) that visit a social networking site at least once a month (up 15% from 2007 to 18% in 2009).
In the B-to-B community, a new report being unveiled this week at The B-to-B and ANA Conference in Chicago shows significant increases by B-to-B marketers in using social media. Marketers are using social as a marketing tactic for generating demand. Here are some highlights:
- 66% of marketers are now using social media up 20% from 2007.
- 57% are now using social media channels up from just 15% in the earlier survey.
- Among the newer media tactics, blogs top the list.
- 81% of B-to-B marketers are currently using LinkedIn compared to 25% in B-to-C.
- Twitter ranked highest among B-to-B (70%).
- Facebook is the most used overall site (74%) and among the B-to-B marketers (60%).
- Social media objectives have changed – brand building has decreased in favor of demand generation.
This is good news that the B-to-B community is getting their arms around social.
What are you doing?
it’s fantastic how it’s growing…i think in 2 or 3 year social media networking will be more powerful than other social connection.We are more connected on sites than in the real life.It’s not a bad thing but we’ll need more security solution from now on because attackers are also growing.
Thanks for the comments .I agree.It’s scary to think what social will look like in a few years.And you’re right where theres are masses of people the hackers will show up.
But what about you?what security solution do you use?i’m interested, maybe you have a better opinion.Thanks