According to an article on www.mashable.com by Adam Ostrow, a new report from Forrester Research shows the number of social networking users have doubled since 2007. There are 55.6 million adults (about 1/3rd of the U.S. population) that visit a social networking site at least once a month (up 15% from 2007 to 18% in 2009).
In the B-to-B community, a new report being unveiled this week at The B-to-B and ANA Conference in Chicago shows significant increases by B-to-B marketers in using social media. Marketers are using social as a marketing tactic for generating demand. Here are some highlights:
- 66% of marketers are now using social media up 20% from 2007.
- 57% are now using social media channels up from just 15% in the earlier survey.
- Among the newer media tactics, blogs top the list.
- 81% of B-to-B marketers are currently using LinkedIn compared to 25% in B-to-C.
- Twitter ranked highest among B-to-B (70%).
- Facebook is the most used overall site (74%) and among the B-to-B marketers (60%).
- Social media objectives have changed – brand building has decreased in favor of demand generation.
This is good news that the B-to-B community is getting their arms around social.
What are you doing?