When we were thinking about getting into the social media ring, we began looking for a resource that would give us a total overview of where we’ve been and where we’re going without getting into all the details. We finally found one.
If you’re thinking about getting into the social media arena, or you want to give someone in your company a great overview, I’d recommend a book by Larry Weber called Marketing to the Social Web, published by John Wiley & Sons. He gives you a great 30,000 ft. overview as well as some practical examples of how social media can help you grow your business. He shows you how to do something with social networks instead of just talking about them. He highlights the difference between the old marketing and the new marketing models and outlines steps to building your own customer communities.