It used to be that marketers counted on “word of mouth” to help spread their message to the tradesmen and maintenance professionals. Today, social media takes this to the next level and does it quicker and better.
Since you already know who you’re focusing on by using viral marketing, you can make it easier for your message to be passed on. Viral marketing has gained popularity because it produces results that are measurable while increasing your brand awareness. A recent post by Chase McMichael, The 3 pillars of viral marketing, outlines ways you can put viral marketing on steroids. Here’s an overview of how using these techniques can help you reach the professional tradesman:
- Target your audience. Social media makes it easier and faster to reach your target. More people are posting their personal profiles on social networks allowing you to data mine them and identify and rank affinities within specific communities like HVAC -TALK.
- Reach your audience. Once you’ve identified your user, you can quickly pinpoint influencers and begin enticing them to become brand ambassadors.
- Create the right call to action. If you’re doing your homework by monitoring these communities, you will soon identify the issues that need to be addressed and the appropriate call to action. It might be good to join a great online community that you have or sign up for the latest performance charts of a specific tool or application,
Conclusion: Messages that connect with you target can drive a high degree of brand awareness and acceptance. Practical and simple to access technologies help drive engagement and participation.