Twittering isn’t just for the young and hip anymore. As of February, there were 7,038,000 Twitter users (up 1,382% from last year ) according to Neilsen Netview.
Twittering is fast becoming a go-to tactic for B-to-B marketers. They are finding that brief messages to their followers are allowing them a platform to connect using tips, news alerts, events in near real time. They’re also learning that they don’t have to twitter, but can become followers and listen to what’s being said about the markets or industry in general .
B -to-B buyers are still people and that they buy from other people. Jon Miller ,VP Marketing at software developer, Marketo, says, “If you can build a relationship with a prospective buyer using Twitter before they are actively looking, you build your brand more effectively than you could with much more expensive options.”
B-to-B marketers are finally realizing that conversations are going with or without them. If you don’t believe me, type in your company name in Twitter Search and see what comes up. It may surprise you. Tweets don’t show up on Google Search yet or SEO ranking, but it’s just a matter of time.
Rick Karpinski recently had an article in BtoB Magazine that outlines how the business community can benefit from Twitter and gives examples of what some of the early adopters in B-to-B are doing with Twitter as part of their marketing programs. You can read the full post at: B-to-B Followers Flock to Twitter